Maximize clicks is the name given to the automatic algorithm that determines how much an advertiser will pay per click. It also determines how many times an advertisement will be displayed per day, and how much the advertiser will pay per impression, or how many times their ad appears in a display pool.

The maximize clicks algorithm uses a number of factors to determine this price. These include the competition in the market, recent prices for similar ads, and whether or not an advertiser has spent all of their budget for the day.

As with any algorithm, it is vulnerable to bugs and fails to take into account all possible factors that could influence an ad’s cost. Because it is automated, there is little oversight on whether or not it is working correctly.

This article will discuss some ways that advertisers can monitor and reduce their ad costs by avoiding some pitfalls of the maximize clicks algorithm.


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Clicks refer to the number of times a user clicks on your ad. The higher the cost-per-click, the more advertisers are willing to pay for your ad to be displayed.

As mentioned before, cost-per-click is automatically determined by Google based on competition and value. It can be adjusted by you, the advertiser.

There are two main ways to use the “maximize clicks” bid strategy: as its name implies, you can set it to try and get as many clicks as possible, or you can set it so that it will balance out cost-per-click with click rate.

The first way is not recommended unless you have done thorough research into what your target audience responds to and what will get you the most business. The second way is more recommended as it helps balance out cost-per-click with click rate.

Cost per click (CPC)

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Cost per click is the amount you pay for every time someone clicks on your ad. This is one of the main factors that goes into determining your campaign goals.

If you are trying to attract new customers, a low CPC can be effective because it costs less for the customer to make a purchase from your site via an ad.

If you are trying to maximize impressions, then a higher CPC can be effective because more people will see your ad and click on it. The issue with this is that it can get pretty expensive!

As with all things in advertising, it comes down to what works for you and your business. You always want to check how many clicks your ads are getting and whether or not that is impacting your business.

Cost per thousand views (CPM)

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The cost per thousand views, also known as cost per mille or the metric prefix mille, is the amount an advertiser pays for a thousand views of their advertisement.

The advertiser pays this fee to the website that displays their ad, and it is based on the number of views the ad receives. The higher the rate an advertiser pays, the more ads they will receive view counts for.

Since this strategy relies heavily on clicks, however, it can be very costly for advertisers that do not have a high enough click through rate (CTR). A low CTR means advertisers are paying too much for views that do not lead to action.

This strategy can also backfire if advertisers pay too little for views, as less view counts mean less opportunity for action driven by the ad.

What is the best bid strategy for my campaign?

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As with any campaign, you want to set your bids so that you get as many clicks as possible while staying within a budget. The challenge is that the cost per click varies depending on the competition and how well your ad performs.

Google has several automated bid strategies that it recommends for advertisers. Most of these are designed to get advertisers the most clicks, which is a good starting point.

The problem is that these algorithms do not take into account your campaign goals. For example, if you want to spend the least amount of money but still get a certain number of clicks, then the algorithm may increase your bid, spending more money in the process.

Maximize conversions

A “maximize conversions” bid strategy is the most aggressive bidding strategy and is used by advertisers who are willing to pay more for a click if it leads to a conversion.

Conversions can be anything from an email subscription to a purchase. Depending on the advertiser, this could be a sale, a lead, or even an app download.

Because this strategy sets the highest price an advertiser is willing to pay for a click, it can lead to less clicks and less exposure for your ad. This is why it is not recommended for beginners.

As with all bidding strategies, you will get what you pay for. If you pay more than someone else, you have a higher chance of getting your ad displayed.

Target CPA bid strategy

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Target cost per action (CPA) is one of the most popular Google Adwords bidding strategies. It allows you to set a maximum cost you are willing to pay each time a user performs a specific action, such as clicking your ad, visiting your website, or making a purchase on your website.

By setting a target CPA, you are telling Google Adwords to get you clicks or engagements at any cost within that maximum amount you are willing to pay.

This means Google Adwords will automatically adjust the price it charges for ads every time it shows an ad. It will do this in an effort to get you more clicks or engagements at that set target price.

This strategy can be effective for some businesses, but it can also be very costly and get little results if not set and managed properly.

Boost sales with conversion optimizer

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If you run an online store, this feature is for you! The conversion optimizer feature uses your past advertising data to try to get you more sales.

It does this by watching which ads get the most clicks and then assigning a higher cost-per-click (CPC) value to ads that will likely get more clicks.

It also watches which ads result in sales and lowers the CPC for those that will likely result in a sale. This way, it gets more people to click on your ad and more people to buy your product!

If you are not getting enough sales through Google Ads, try enabling this feature and letting it run for a while.

Use forecasted data in conversion tracking

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Converting users may take several actions on your site, such as downloading an app, making a purchase, or registering for an event.

Conversion tracking is when you let Google know what these actions are so that you can track how many people who see your ads end up taking these actions.

By default, conversion tracking is set to record the last action a user takes on your site. This makes it difficult to get an accurate picture of how many people came from your advertising and made a purchase or registered for an event.

By turning on forecasted data in conversion tracking, you can get a more complete picture by using data from earlier dates. This will help get more accurate numbers and better ad targeting.


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